For a company to be successful it needs to be able to make informed decisions. It is these decisions that can pre-empt or change its customers/clients behaviour. Many organisations are data rich but information poor and therefore are unable to leverage their full potential.
BI Insight Solutions can turn the data into true insight, providing information that drives effective decision making and a distinct advantage over competitors within the market.
With over 20 years of experience in the Business Intelligence sector, we offer a breadth of technical knowledge alongside a wealth of project management and business analysis experience.
Provides a holistic view of your goals and determines a targeted solution. Focused on what can be delivered to fulfil your needs, not limited to what a system can do.
Development and delivery in an agile manner so that the end solution meets requirements within the best timescales. Only possible due to excellent communication at all levels.
Datawarehouse design and development, ETL (Extract, Transform and Load), Visualisation.
Project scoping, planning, execution, monitoring and reviews. Various methodologies such as Waterfall and Agile.
Requirement gathering, scope definition, gap analysis, risk assesment, process modelling and change management.
If you want to find out how we can help your business to achieve it's full potential, just drop us a line using the button below.
Matthew has over 25 years of experience in the retail sector with more than 20 of those within the Business Intelligence arena. He has a proven track record of delivering results on time, within budget and to a high degree of quality. With exceptional communication, organisation and planning skills alongside a wide breadth of technical knowledge, he is well respected within the Business Intelligence community.
Director / Principle Consultant
Matthew's key strength is an indepth understanding of business drivers, needs of different users and how they could be better empowered and enabled through Business Intelligence solutions.
– Territory Manager at Business Objects
His ability to produce insightful business information allowed the business to make profits and also to increase efficiency.
– IT Director at Monsoon Accessorize
I would not hesitate to bring him on board onto any BI Programme that I will running in the future.
– Programme Manager at The Body Shop
Scope:
Charles Tyrwhitt was using an huge Excel spreadsheet to manage pricing. It was slow to use, unreliable (often crashing), inflexible (they couldn't add new Territories) and only one person could use it at a time. The project was to develop a tool where users could still use Excel to maintain pricing but without the limitations.
Process:
Discovery and requirements gathering.
Built SQL Server backend (tables, views and stored procedures).
Dynamic table structures to enable additional Territories.
Built Excel front end to present data from SQL.
Macros to enable users to perform DML statements.
Full auditability of database.
Documentation and training.
Technology:
Microsoft SQL Server
Excel (VBA)
Results:
The Price File, still in Excel, but used purely as a GUI to interact with the SQL database. SQL tables set up so that dynamic for Territories, Price Points, and other dimensions to ensure flexibility and scalability. File a fraction of the size of the original and more stable. Ability for concurrent users.
Scope:
Snug only had purchase orders saved as Excel files on user's laptops. When stock was delivered to the warehouse it was manually matched by users to the purchase order in a very laborious process. Output was then shared via Google Sheets. Project was to provide a systemic and data driven process in order to provide acccurate commitment & intake, information for supplier performance review and management of purchase order/receipts.
Process:
Discovery and requirements gathering.
Implementation of MS365 for centralised storage of purchase order files.
Extract and Transformation of data (from API & SharePoint) using Python, loaded into AWS Redshift.
Built Images of Python Scripts using Docker.
Built AWS Lambda Functions to be scheduled via Fivetran.
AWS Redshift procedures to perform automatic receipt matching of purchase orders to receipts/trackers/deliveries.
Excel interface (VBA) to interact with database for resolving receipting discrepancies and purchase order maintenance.
Power BI reports built for purchase order discrepancies, commitment, intake and supplier performance review.
Documentation and training.
Technology:
AWS Redshift, ECR and Lambda
Python
MS365
Fivetran
Excel (VBA)
Power BI
Results:
Significant reduction in resource required for receipt matching. Improved accuracy of commitment and intake reporting. Near real-time data provides ability to react to discrepancies and anomalies in a more timely manner. Data now available for supplier performance reviews.
Scope:
Mimi and Lula is a children's accessories retailer. There are two main channels, e-commerce and B2B, both selling internationally. These elements are on two seperate solutions and there was no consolidated reporting. The aim of the project was to deliver a BI solution which included a data warehouse and visualisation tool. The primary requirement was to deliver an automated Weekly Stock, Sales and Intake (WSSI) in Excel.
Process:
Discovery and requirements gathering.
Decision on what systems to implement (based on functionality and cost).
Set up cloud based ETL (Keboola), Data warehouse (Snowflake) and visualisation (Looker).
Developed flows from e-commerce (Shopify) to popualate various tables within Snowflake.
Built scheduled reports within the B2B system (Zedonk) to send to a company Gmail account.
Developed flows to extract zipped file attachments form the Gmail account, unzip the files, transform the csvs contained within them and then load into Snowflake.
Built flows to to consolidate the inouts into single tables for reporting in WSSI.
Built the Excel WSSIs with ODBC connection to Snowflake (the target PCs were Macs so had to do configuration on these).
Built Looker dashboard so that the WSSI data could be drilled into with self-service functionality.
Documentation.
Technology:
Keboola
Snowflake
Looker
Excel
Results:
WSSI data is automatically available by 7am every Monday with a simple Excel front end. The company now has a holistic view of category performance and is able to pre-empt any challenges or opportunities.
Scope:
Rare Restaurants (Gaucho & M) generated all of it's reporting via Excel. The data in these Excel workbooks were fed from various 3rd Party systems (primarily Web based). Involved a lot of manual inputs (downloading from Web Portals, manual input of figures, SQL queries to name but a few). Goal was to have automated reporting with the ability to drill down, some form of self-service reporting and the infrastructure to ensure on-going ability to provide information to various departments.
Process:
Discovery and requirements gathering.
Decision on what systems to implement (based on functionality and cost).
Installed and set up EasyMorph (ETL), SQL Server (Datawarehouse) and Power BI (Visualisation).
Built 15 workflow 'Projects' using EasyMorph to extract data from various systems (the majority using API extracts).
Within these 'Projects', developed functionality to output specific requirements such as unqiue customer identification and rolling stock estimates.
Loaded the data into the SQL Server database.
Developed the base data models for Power BI dashboards.
Helped recruit a full-time BI Analyst and provided handover of systems and processes to them.
Technology:
EasyMorph
SQL Server
Power BI
Powershell & Postman (For API call development)
Results:
Delivered end-to-end BI infrastructure that was flexible and scalable.
Data available by 7am every morning without manual intervention.
Ability to drill down to Restuarant/Product level.
Scope:
Paperchase maintained stock levels in stores and website using their Merchandising system (Merret). This system used historical sales and weeks cover to calculate ideal stock holdings. This did not taken into account any sales fluctuations such as seasonality and events and was labour intensive to maintain. A system was required to predict future sales to ensure stock availability.
Process:
Normalise historical sales by calculating missed sales (where stock would have been sold if it was in stock) and identifying anomalous sales.
Formulate a future sales curve for potential sales volumes for various levels within the product hierarchy down to SKU.
Created various user interfaces for maintaining required days cover, exceptions, distribution/grading, sales curve amendments and other amendments to ensure full flexibility for the users.
Calculate future sales forecasts and then reforecast based on actual sales on a daily basis.
Output a suggested stock holding with the ability to validate and upload.
Technology:
SQL Server
Alteryx
Tableau
Excel
Results:
At peak, maintenance by users was reduced from 8-10 hours per day to 1 hour.
LFL sales increase by 1 - 2% due to improved stock availability.
Forecasted sales volume by SKU, Site and Date for up to 26 weeks in the future.
Various data calculations that could be used for other reports such as dispatches and deliveries.
Scope:
The Body Shop had a BI infrastructure that had been under invested in for the previous ten years resulting in the company's Buisness Intelligence relying on outdated technology. The multi-million pound project aimed at updating this technology to improve performance, standardise reporting and provide greater insight into the available data. SAP HANA/BEx is the company’s primary BI tool with over 300 users globally.
Process:
Rationalisation and normalisation of over 600 queries down to 140.
Analysis of userbase – collation of user run-time data & user questionnaire.
Designed development & implementation plan and timescales.
Liaised with 3rd Party (InfoSys) on development requirements.
Production of technical specifications for the rationalised queries.
Smoke tested initial round of query development.
Data reconciliation.
Production of UAT plans & Training materials and training of users in UK.
Developed and implemented key reports – push reporting (such as Weekly Trade reports) and key ad-hoc reports.
Specification of enhancements to provide greater insight for the business.
Developed a new reporting hierarchy to be adopted company-wide.
Technology:
SAP HANA
SAP BEx Analyser
Excel
SharePoint
Results:
Average run time of reports between 5 and 300 times faster than previously.
- For example, report that used to take 5 hours to run, now takes 2 minutes.
- Commercial team used to spend 13 hours running reports on a Monday which is now under 2 hours.
Standardisation of naming conventions of Characteristics and KPIs.
Standardisation of key EMEA reports to be adopted within the APAC & Americas regions.
Development of SharePoint site for ongoing user training and help (i.e. Best Practices, ‘How to’ guides and Glossary).
Scope:
To implement a tool which could produce a Balanced Scorecard dashboard to drive key behaviours within the business. There were new data sources to be taken into account and the total project had to be delivered within 3 months with a limited budget.
Process:
Project requirements definition.
Vendor and Product selection - final product was Birst as it provided an end to end solution (from ETL to visualisation).
Server set up and installation.
Datawarehouse design - selected the 'Appliance' version of software so used SQL Server as Datawarehouse.
ETL development of available data sources - using SQL views & stored procedures to streamline loads using Birst.
Source new data - liaising with 3rd party companies to gather new data via Web Services and FTP files.
Development of visualisation layer - Dashboard of required information with the ability to drill down to other levels.
Publication methodology - limited number of licences so files published on Google Drive using Google App scripting.
Technology:
Birst
Microsoft SQL Server
Google App Scripting
DOS Batch Scripting
Results:
A scalable and flexible solution which provided more than what was in the original requirement. System was used to produce some business critical reporting (such as the Daily Sales Report). The Customer Success Manager from Birst was so impressed by how the software had been used that I was asked to present our Birst infrastructure and visualisation at their annual conference.
Scope:
To develop an application whereby the manual process of matching the Bank Statement to the individual tender statements and reconciliation of these statements to the banking and tender taken at till, could be automated.
Process:
Project requirements definition.
Documentation of dataflow and process flow.
System design - Excel user front end with SQL Server database back end with SQL process for auto-matching.
Design and build of back end table structures.
VB Scripts and DOS Scripting to pick up statement files in various formats and convert to common structure.
SQL Server bulk insert of files into database with validation and integrity checks.
SQL Server load of till data into tables as well as other dimension data (ETL).
Store procedures built to replicate the matching process with algorithm to clone the human decision tree where no exact matches.
Presentation of database in Excel GUI with VBA to enable user manual changes and matching.
Output of cash book, accruals and till discrepancies to be loaded into Finance system (SAGE 200).
Technology:
Microsoft SQL Server
Excel
VB Scripting
DOS Batch Scripting
Results:
A 3 person job which took 5 days to close at the end of a financial period was reduced to a one person role which took 3 days. A scalable solution (small database, under 2GB) which was fast and limited the possibility of human error. Allowed greater scope for investigation of anomalies.
Scope:
To enable the Financial Budgets (at weekly and period level) to be presented and reported upon at a daily level for the operational teams. Put in a process whereby the operational teams could enter their own forecasts and to use this to drive actions on key behaviours (such as labour scheduling and ordering stock).
Process:
Project requirements definition.
Budgeting
Mapping of data structure from Financial Budgeting system (Anaplan) to Operational data.
Design SQL Server database structure.
Develop methodology for breaking week/period data down to day.
Develop SQL Server stored procedures to populate daily tables from Finance system.
Built Excel front end for users to load and validate budgeted data.
Designed output for 'Budget Packs' for end users to validate and change data where required to feedback into the Budgeting process.
Final ETL to load data into reporting SQL database.
Sales Forecasting
Used the company's 'intranet' (Google Drive) to develop forms which could be populated by each location.
Data from these forms loaded into SQL with validation layer.
Reports/dashboards built to identify changes required on labour to hit budgets based on these forecasts.
Final ETL to load data into reporting SQL database.
Technology:
Microsoft SQL Server
Google App scripting
Birst
Crystal Reports
Results:
Production of the 'Budget Packs' at end of Financial budgeting process reduced from 4 days to 10 minutes. Improved accuracy of forecasted location performance enabling proactive actions to be taken. Step change in operation behaviour.
Scope:
To build a system whereby Merchandising team could view each individual department's Weekly Sales, Stock and Intake (WSSIs). Enabling forecasting of future weeks to manage ordering, ranging and price reductions.
Process:
Project requirements definition.
Designed datawarehouse structure.
Designed ETL (Informatica) aggregations to ensure optimal speed of queries.
Developed Excel Front End that pulled in data from datawarehouse and then forecasted key data elements going forward.
Technology:
Oracle
Informatica
Excel
Results:
A fast, scalable solution. Key application used by Merchandisers. A robust and resilient application that is still in use after implementation in 2004.
Scope:
To maintain and develop information requirements for the whole company (both visualisation via Business Objects but also the datawarehouse ETL via Informatica). To provide insight and tools to make effective decisions.
Process:
Hired and trained a team to manage the requirements.
Instigated more exception reporting and dashboards as opposed to data heavy reports.
Developed the Business Intelligence strategy for the company.
Conversion from OLAP to Datawarehouse reporting.
Upgrading and migration of Business Objects (from 4 up to XI R2).
Built a Business Objects User training programme (both Basic and Advanced).
Redesigned the Weekly Reporting suite.
Technology:
Business Objects
Informatica
Excel
Oracle
Results:
A Business Intelligence solution that met and exceeded the company's needs. A team of BI and Datawarehouse Analysts who could respond quickly to the fast moving environment, providing true insight to business KPIs and driving success.
BI Insight Solutions was formed in 2016 by Matthew Colley. Having worked for various companies throughout his career, he saw the opportunity to apply this experience alongside his breadth of technical knowledge to the consultancy market. The central principle of BI Insight Solutions is to drive "success through insight", by not just providing reports but information which is clear, concise and forms meaningful decisions with actionable data.
Matthew Colley
Director - Principle Consultant
Matthew has over 25 years of experience in the retail sector with more than 20 of those within the Business Intelligence arena. He has a proven track record of delivering results on time, within budget and to a high degree of quality. With exceptional communication, organisation and planning skills alongside a wide breadth of technical knowledge, he is well respected within the Business Intelligence community.
Primary Skill Set
Business Intelligence (Datawarehouse design, ETL to visualisation) | 22 Years |
Business Analysis (including business process modelling) | 22 Years |
Project Management (Waterfall/Agile) | 16 Years |
SQL (DBA & Scripting – Microsoft SQL Server and Oracle) | 22 Years |
Advanced Excel (VBA and application development) | 25 Years |
Microsoft Office Suite | 27 Years |
Data Storage | ETL | Visualisation | Scripting | Other |
SQL Server | Alteryx | Power BI | Python | Jedox BI Suite |
Exasol | Fivetran | Tableau | VBA | Anaplan |
Snowflake | Keboola | Birst | Powershell | IBM TM1 |
AWS Redshift | EasyMorph | Business Objects | Google App Scripting | Mercatus (Aptos ERP) |
SAP HANA | Informatica | Crystal Reports | .Net | Merret (ERP) |
DOS Scripting | Fourth Hospitality |
Experience
BI Insight Solutions Ltd | Director | Nov 2016 - Present |
Contracts : | Snug Furniture Ltd | Sep 2023 - Dec 2023 |
Mimi and Lula Ltd | Dec 2022 - Feb 2023 | |
Rare Restaurants Ltd (Gaucho) | Nov 2021 - Jun 2022 | |
Za'ta Restaurant (CSSQ Ltd) | Mar 2021 - Apr 2021 | |
Paperchase Products Ltd | May 2021 - Nov 2021 | |
Mar 2018 - Feb 2021 | ||
The Body Shop International | Feb 2017 - May 2018 | |
EAT. Ltd | Nov 2016 - Jan 2017 | |
EAT. Ltd | Senior Business Intelligence Analyst | Jun 2009 - Nov 2016 |
Monsoon Accessorize Ltd | Senior Business Analyst | Sep 2004 - May 2009 |
Monsoon Accessorize Ltd | Business Analyst | Apr 2000 - Aug 2004 |
Monsoon Accessorize Ltd | Assistant Merchandiser | Jan 1999 - Mar 2000 |
Inventory Ltd | Assistant Merchandiser | Dec 1998 - Jan 1999 |
Woolworths PLC | Assistant Supply Manager | Jun 1998 - Nov 1998 |
Woolworths PLC | Supply Assistant | Mar 1997 - May 1998 |
City Financial Partners Ltd | Financial Consultant | Aug 1996 - Jan 1997 |
Qualifications
BSc (Hons) Management Science Degree | De Montfort University, Leicester |
2 ‘A’ Levels (Mathematics and Psychology) | Orpington College FE, Orpington, Kent |
1 ‘A’ Level(Geography) | St. Dunstan’s College, Catford, London |
9 GCSEs(including English and Maths) | St. Dunstan’s College, Catford, London |
Microsoft Power BI Data Analyst Associate | : PL-300 |
Business Systems Analysis certificate | |
Financial Planning Certificate I |
Sue Innes - Project Manager / IT Business Partner at Paperchase 2007 - 2023
Mat worked with us for several years resolving many issues and developing a variety of new systems. He’s an absolute genius; he really transformed how the business worked and did it with great intuition and understanding. He picked up new apps like Alteryx and Tableau really quickly, and became the go-to expert. His SQL and database skills are second to none. I wouldn’t hesitate to recommend Mat to anyone, and look forward to working with him again!
Ed Grimes - Managing Partner at Za'ta 2020 - Present
Matthew is an exceptional contractor who has a unique understanding of how to deliver what is required across a variety of different platforms. Matthew keeps to his proposed timescales and goes the extra mile to ensure that his clients get what they need. Highly recommend!
Pablo Nayager - Programme Manager at The Body Shop 2015 - 2016
A outstanding BI retail consultant who is highly productive and personable. I found working with Matthew to be a positive experience, he would give the information I needed in a very timely manner and without fault. As a consultant working with key members of the business he would support them so well, that he was nominated several times for awards despite the fact that he was not an employee. He picks up new technologies and concepts very easily, meaning that I would not hesitate to bring him on board onto any BI Programme that I will running in the future, regardless of whether he was a specialist in the technology or not.
Paul Whyte - Supply Chain Director at EAT Ltd. 2015 - 2016
Mat is a great chap to work with and excellent in his field. Mat can take complex data and scenarios, juggle them about and formulate simple to understand solutions that are very effective. Mat was instrumental in providing the background data and proposals for some transformational changes we made at EAT. These changes resulted in the business moving into growth and profit. I would have Mat on my bench any day of the week.
Ed Godwin - People Director at EAT Ltd. 2006 - 2017
I have worked with Matt for over 15 years in different businesses, most lately EAT. Matt is an exceptional analyst and a pleasure to work with. Able to quickly grasp issues and understand end user requirements, Matt turns complex data into action driving information. Matt delivers projects on time and on budget and his solutions have had a direct impact on business performance time and time again.
I have no hesitation in recommending Matt and hope our paths cross again in the future.
Mark Hulley - Chief Financial Officer at EAT Ltd. 2011 - 2013
Mat is a first class business analyst, with many skills and a great knowledge of retail. He works at a pace and with a level of accuracy that - truly - I have never encountered in anyone else. He's also a very talented modeller and an experienced IT brain who can add value in multiple environments. He is also fun to work with, commercial and very committed to delivery on time in full. His output shines light on the business, form the backbone of financial plans and facilitate decision-making and investment appraisal. If you had a team of Mats, you would have analysis at your fingertips. I respect him and recommend him highly.
Pete Byrne - Head Of IT at Monsoon Accessorize 2005 - 2014
It was my pleasure to work alongside Matt for 9 years at Monsoon. He has expert knowledge of Business Intelligence systems and methodologies as well as the technical expertise to put these into practice. In his time at Monsoon, he built up a BI team which he managed very well, leading by example throughout.
Above all the technical skills and expertise that he brings to bear, Matt truely owns the work he does, taking true responsibility for everything he delivers and taking ownership above and beyond his role.
He also has exceptional business analysis and project management skills. One of Matthew's obvious talents is his penchant for problem solving and lateral thinking. I have no hestiation in recommending Matthew.
Dave Metcalfe - UK & International IT Director at Monsoon Accessorize 1993 - 2006
Matthew's dedication to getting things right never ceased to amaze me. He always prided himself on delivering the right information on time, and applied detailed technical skills, business analysis and as much time as it took. His ability to produce insightful business information allowed the business to make profits and also to increase efficiency. I would happily work with him again.
Shea Hindman - Territory Manager at Business Objects 2000 - 2006
Matthew's key strength is an in-depth understanding of business drivers, needs of different users and how they could be better empowered and enabled through Business Intelligence solutions. He is hard-working and someone who puts a great deal of passion into his role. As a result, he is always exploring new ideas, looking to innovate and take responsibility in striving to support business change. He has very strong business partner engagement skills to ensure he gets value for money and service.
Vanessa Priestley - Head of Business Analysis at Monsoon Accessorize 2011 - 2013
Matthew was instrumental in developing the suite of management reports for a dynamic, demanding business. He is dedicated, detailed and thorough. He managed his team of Business Objects developers efficiently and professionally. Matthew is a great person to have on your team and is an asset to any company who employs him.
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